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| YAS COUTURE Brand

Yas Couture was founded with a vision to create modern yet luxury collection. The brand pushes the boundaries by constantly reinventing fashion with its curated collections. Our idea is to create custom-made fits which has the highest standard with requirements of strict perfectionism for sewing and embroidery . Our high-definition gowns have a particular characteristic which requires a seamless finish where the closings and openings or “invisible” seams make people question how it’s being worn. However, because each craftsman's customary technique is different, in order to pursuit the perfect details and to avoid the ‘traces’ in differences, every individual gown is sewn by the same craftsman independently just to give the perfect gown which will remembered for the rest of the life. A lot of A List celebrities from all over the world have been common clients to the brand.

| Owner

Mohammed Al – Khalifa

Owner and General Manager

YAS Couture was created in 2003 as a high end fashion brand in Kuwait. The idea was to provide mark of glamour with a splash of luxury. The collection was created by hand from start to finish with usage of high quality expensive, often unusual fabric sewn with extreme attention to detail finished by most experienced capable sewers and hand executed techniques.

Mohammed is a very hands on business owner who takes pride for every dress created by YAS Couture. His vision is to create the most flattering shape for every individual bride. The designs are frequently featured in top bridal and fashion publications and regularly commissioned by celebrity and high profile clients.

| Designer

Elie Madi

Fashion Designer

A  native  from  Lebanon, he is a  Fashion  Designer  with  a  family  inclined  with  art.  Elie  found  his  passion  with  fashion  design. 

His  Father  is  an  architect  by  profession   and  Elie  was  fascinated  at  young  age with  sketches,  layouts  and prints  of   architectural  plans.  Hence,  a  strong  influence  that  marked   his  chosen  path   to  exist  as  a  devoted  artist  in  fashion.  He  pursued  his  studies  in  2007  at  Court   Artistique  De La Mode  Modern major in Fashion design in Beirut, Lebanon.

At   an  early  age,  he  started  his  career  as  a  Haute  Couture  Fashion  Designer  wherein  he   presented  a   series  of  various  collection  in  Beirut,  Lebanon,  and  Dubai, United  Arab  Emirates, then to Kuwait.
Invited by Los Angeles Fashion week to United States, California, where he presented his first collection, and after that became the favorites for the high society woman and Hollywood, worldwide celebrities. To name few of them, Jennifer Lopez, Paris Hilton, Carrie Underwood, Toni Braxton, Joanna Kruppa and many more.
His work is shown in many international magazines like Vogue, People, Runway.

Elie Madi’s hard work and his dedication towards work has made him popular face in the world of fashion design and he want to keep inspiring people to appreciate the art in form of fashion.’
Life is not perfect, but Elies outfit can be””